Branding

Branding is the process of creating a unique identity for a product, service, or organization. It includes visual elements such as logos, color palettes, typography, packaging, and brand guidelines. In an educational setting, students create branding projects to show their ability to design a consistent and meaningful brand experience.

Each branding project reflects the student’s creativity, research, and understanding of visual communication. The final work may include mockups of logos, business cards, product packaging, posters, social media templates, and more. These projects demonstrate the student's skill in building a brand that is both visually appealing and strategically sound.